Corporate Branding in Logistics and Transportation: Recent Developments and Emerging ... (Bog, Paperback / softback, Engelsk)
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Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues

(Bog, Paperback / softback, Engelsk)
Forlag: Taylor & Francis Ltd

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Beskrivelse

This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-07-2025
Første udgivelsesår 2025
Serie Routledge Studies in Marketing
Illustrationer 18 Tables, black and white; 7 Line drawings, black and white; 7 Illustrations, black and white
Fagredaktør Nor Aida (Universiti Kuala Lumpur Abdul Rahman, T.C. (Middlesex University London Melewar, Pantea (Middlesex University London Foroudi, Suraksha (Newcastle University Gupta
Originalsprog United Kingdom
Sideantal 202
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 202 pages, 18 Tables, black and white; 7 Line drawings, black and white; 7 Illustrations, black and
Mål 234 x 156
ISBN-13 / EAN-13 9781032412238