Corporate Reputations, Branding and People Management: A Strategic Approach to HR (Bog, Paperback / softback, Engelsk)
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Corporate Reputations, Branding and People Management: A Strategic Approach to HR

(Bog, Paperback / softback, Engelsk)
Forfattere: Susan Hetrick, Graeme Martin
Corporate Reputations, Branding and People Management: A Strategic Approach to HR
Forlag: Taylor & Francis Ltd

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Beskrivelse

Helps HR practitioners understand corporate-level concepts and their relevance to the strategic agendas of organizations by drawing on a range of ideas from branding, marketing, communications, and public relations. This book examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Susan Hetrick, Graeme Martin
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 20-06-2006
Første udgivelsesår 2006
Originalsprog United Kingdom
Sideantal 400
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 400 pages
Mål 160 x 236 x 30
ISBN-13 / EAN-13 9780750669504