Corporate Social Strategy: Stakeholder Engagement and Competitive Advantage (Bog, Paperback / softback, Engelsk)
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Corporate Social Strategy: Stakeholder Engagement and Competitive Advantage

(Bog, Paperback / softback, Engelsk)
Forfattere: Bryan W. (York University Husted, David Bruce Allen
Corporate Social Strategy: Stakeholder Engagement and Competitive Advantage
Forlag: Cambridge University Press

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Is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? This book answers this and other questions by explaining the how and why of creating value and competitive advantage through corporate social action.

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Alle detaljer

Forlag Cambridge University Press
Forfattere Bryan W. (York University Husted, David Bruce Allen
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 11-11-2010
Første udgivelsesår 2010
Illustrationer 11 Tables, black and white; 9 Line drawings, black and white
Originalsprog United Kingdom
Sideantal 362
Indbinding Paperback / softback
Forlag Cambridge University Press
Sideoplysninger 362 pages, 11 Tables, black and white; 9 Line drawings, black and white
Mål 227 x 154 x 18
ISBN-13 / EAN-13 9780521149631