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  6. Country of Origin Effect: Looking Back and Moving Forward

Country of Origin Effect: Looking Back and Moving Forward

(Bog, Hardback, Engelsk)
Country of Origin Effect: Looking Back and Moving Forward
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes consumer behaviour and business trends, and how marketers can take advantage of COO. This book was originally published as a special issue of the Journal of Promotion Management.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 26-02-2019
Første udgivelsesår 2019
Fagredaktør Isaac Cheah, Ian Phau, Gaetano Aiello
Originalsprog United Kingdom
Sideantal 154
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 154 pages
Mål 246 x 174
ISBN-13 / EAN-13 9780367201883