Creating and Managing Superior Customer Value (Bog, Hardback, Engelsk)
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Creating and Managing Superior Customer Value

(Bog, Hardback, Engelsk)
Creating and Managing Superior Customer Value
Forlag: Emerald Publishing Limited

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Beskrivelse

Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.

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Alle detaljer

Forlag Emerald Publishing Limited
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 01-11-2008
Første udgivelsesår 2008
Serie Advances in Business Marketing and Purchasing
Fagredaktør Arch G. Woodside, Michael Gibbert, Francesca Golfetto
Originalsprog United Kingdom
Sideantal 352
Indbinding Hardback
Forlag Emerald Publishing Limited
Sideoplysninger 352 pages
Mål 235 x 162 x 41
ISBN-13 / EAN-13 9781848551725