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Creating New Markets in the Digital Economy: Value and Worth

(Bog, Paperback / softback, Engelsk)
Forfatter: Irene C. L. (University of Warwick) Ng
Creating New Markets in the Digital Economy: Value and Worth
Forlag: Cambridge University Press

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Beskrivelse

Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity for business, with a focus on new business models and the personalisation of products and services. This book is an important resource for business leaders, entrepreneurs and policy makers, as well as students.

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Alle detaljer

Forlag Cambridge University Press
Forfatter Irene C. L. (University of Warwick) Ng
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 20-02-2014
Første udgivelsesår 2014
Illustrationer 1 Tables, black and white; 2 Halftones, unspecified; 60 Line drawings, unspecified
Originalsprog United Kingdom
Sideantal 256
Indbinding Paperback / softback
Forlag Cambridge University Press
Sideoplysninger 256 pages, 1 Tables, black and white; 2 Halftones, unspecified; 60 Line drawings, unspecified
Mål 229 x 152 x 15
ISBN-13 / EAN-13 9781107627420