Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach (Bog, Hardback, Engelsk)
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Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach

(Bog, Hardback, Engelsk)
Forfatter: Georgia-Zozeta (The American College of Greece Miliopoulou
Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach
Forlag: Taylor & Francis Ltd

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Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.

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Forlag Taylor & Francis Ltd
Forfatter Georgia-Zozeta (The American College of Greece Miliopoulou
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 08-04-2024
Første udgivelsesår 2024
Illustrationer 18 Tables, black and white
Originalsprog United Kingdom
Sideantal 198
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 198 pages, 18 Tables, black and white
Mål 234 x 156
ISBN-13 / EAN-13 9781032357959