Critical Thinking for Marketers, Volume II: Learn How to Think, not What to Think (Bog, Paperback / softback, Engelsk)
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Critical Thinking for Marketers, Volume II: Learn How to Think, not What to Think

(Bog, Paperback / softback, Engelsk)
Forfattere: David Dwight, Terry Grapentine, David Soorholtz
Forlag: Business Expert Press

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Beskrivelse

Expands the background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. The volume is divided into thre sections - ‘Think Better’, ‘Cognitive Biases and Their Importance’, and ‘Conclusions’.

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Alle detaljer

Forlag Business Expert Press
Forfattere David Dwight, Terry Grapentine, David Soorholtz
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-11-2016
Første udgivelsesår 2016
Originalsprog United States
Sideantal 85
Indbinding Paperback / softback
Forlag Business Expert Press
Sideoplysninger 85 pages
Mål 228 x 152 x 5
ISBN-13 / EAN-13 9781631576706