Cultural Mediation for Museums: Driving Audience Engagement
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032403700
- Se flere detaljer ▼
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Beskrivelse
This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 26-08-2024 |
| Første udgivelsesår | 2024 |
| Serie | Routledge Focus on the Global Creative Economy |
| Illustrationer | 3 Tables, black and white; 12 Line drawings, black and white; 12 Illustrations, black and white |
| Fagredaktør | Michela (University of Rome Addis, Isabella de Stefano, Valeria Guerrisi |
| Originalsprog | United Kingdom |
| Sideantal | 96 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 96 pages, 3 Tables, black and white; 12 Line drawings, black and white; 12 Illustrations, black and |
| Mål | 138 x 216 x 9 |
| ISBN-13 / EAN-13 | 9781032403700 |