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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

(Bog, Paperback / softback, Engelsk)
Forfattere: Douglas (Founding Partner of The Cultural Strategy Group Holt, Douglas (Founding Partner of Amalgamated Advertising Agency Cameron
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
Forlag: Oxford University Press

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Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.

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Alle detaljer

Forlag Oxford University Press
Forfattere Douglas (Founding Partner of The Cultural Strategy Group Holt, Douglas (Founding Partner of Amalgamated Advertising Agency Cameron
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 23-08-2012
Første udgivelsesår 2012
Originalsprog United Kingdom
Sideantal 416
Indbinding Paperback / softback
Forlag Oxford University Press
Sideoplysninger 416 pages
Mål 234 x 153 x 22
ISBN-13 / EAN-13 9780199655854