Current Research on Gender Issues in Advertising

(Bog, Hardback, Engelsk)

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Beskrivelse

This book extends the research on gender stereotypes in advertising, highlighting the attitude towards sex and nudity; women in decorative roles; the changing roles of women and men in advertising; and the views of those who design ad campaigns. This book was first published as a special issue of the International Journal of Advertising.

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Alle detaljer

Forlag Taylor & Francis Inc
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 06-02-2018
Første udgivelsesår 2018
Fagredaktør Yorgos Zotos, Stacy Grau, Charles R. Taylor
Originalsprog United States
Sideantal 146
Indbinding Hardback
Forlag Taylor & Francis Inc
Sideoplysninger 146 pages
Mål 180 x 251 x 17
ISBN-13 / EAN-13 9780815380207