Customer Advisory Boards: A Strategic Tool for Customer Relationship Building (Bog, Paperback / softback, Engelsk)
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Customer Advisory Boards: A Strategic Tool for Customer Relationship Building

(Bog, Paperback / softback, Engelsk)
Forfattere: David L Loudon, Tony Carter
Customer Advisory Boards: A Strategic Tool for Customer Relationship Building
Forlag: Taylor & Francis Inc

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Examines the customer advisory board (CAB) - one of the most effective competitive tools for building and maintaining customer satisfaction. Shows how to create and make use of an effective CAB, and how doing so can give your company a marketing advantage and improve vital aspects of business.

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Alle detaljer

Forlag Taylor & Francis Inc
Forfattere David L Loudon, Tony Carter
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-10-2003
Første udgivelsesår 2003
Originalsprog United States
Sideantal 176
Indbinding Paperback / softback
Forlag Taylor & Francis Inc
Sideoplysninger 176 pages
Mål 210 x 148
ISBN-13 / EAN-13 9780789015587