Customer-Dominant Logic: Customer-Dominant Management as a New Target in Relationship... (Bog, Hardback, Engelsk)
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Customer-Dominant Logic: Customer-Dominant Management as a New Target in Relationship Marketing

(Bog, Hardback, Engelsk)
Forfattere: Manfred Bruhn, Maxim Saleschus, Karsten Hadwich
Customer-Dominant Logic: Customer-Dominant Management as a New Target in Relationship Marketing
Forlag: Springer Fachmedien Wiesbaden

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This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management.

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Alle detaljer

Forlag Springer Fachmedien Wiesbaden
Forfattere Manfred Bruhn, Maxim Saleschus, Karsten Hadwich
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2024 ed.
Udgivelsesdato 27-11-2024
Første udgivelsesår 2024
Illustrationer 92 Illustrations, color; 1 Illustrations, black and white
Originalsprog Germany
Sideantal 425
Indbinding Hardback
Forlag Springer Fachmedien Wiesbaden
Sideoplysninger 425 pages, 92 Illustrations, color; 1 Illustrations, black and white
Mål 240 x 168
ISBN-13 / EAN-13 9783658453510