Customer Engagement and Digital Business
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781032831626
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Beskrivelse
This book explores the evolving dynamics of customer engagement across a variety of technological, social, and ethical landscapes. It equips scholars, strategists, and digital innovators with conceptual clarity and practical foresight needed to engage meaningfully with today’s empowered, tech-savvy consumers.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 26-08-2025 |
| Første udgivelsesår | 2025 |
| Serie | Routledge Studies in Marketing |
| Illustrationer | 19 Tables, black and white; 15 Line drawings, black and white; 1 Halftones, black and white; 16 Illustrations, black and white |
| Fagredaktør | Jamid Ul Islam |
| Originalsprog | United Kingdom |
| Sideantal | 258 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 258 pages, 19 Tables, black and white; 15 Line drawings, black and white; 1 Halftones, black and whi |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9781032831626 |