Customer Experience Management in the Caribbean: Concepts, Case Studies and Challenges (Bog, Hardback, Engelsk)

Customer Experience Management in the Caribbean: Concepts, Case Studies and Challenges

(Bog, Hardback, Engelsk)

Forlag: CABI Publishing

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Beskrivelse

In light of the shift from service and satisfaction to loyalty and retention, Customer Experience (CX) is vital, involving all interactions with a brand. Success demands planning, training, data use, tech adaptation. Caribbean context explored, discussing theories, cases, challenges, trends shaping CX's future impact.

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Alle detaljer

Forlag CABI Publishing
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 18-09-2024
Første udgivelsesår 2024
Fagredaktør Dr Leslie-Ann (University of the West Indies St. Augustine Jordan, Anne P. (University of the West Indies Crick
Originalsprog United Kingdom
Sideantal 160
Indbinding Hardback
Forlag CABI Publishing
Sideoplysninger 160 pages
Mål 179 x 253 x 18
ISBN-13 / EAN-13 9781800626775