Customer Management Excellence: Successful Strategies from Service Leaders (Bog, Hardback, Engelsk) af Mike Faulkner
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Customer Management Excellence: Successful Strategies from Service Leaders

(Bog, Hardback, Engelsk)
Forfatter: Mike Faulkner
Customer Management Excellence: Successful Strategies from Service Leaders
Forlag: John Wiley & Sons Inc

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Beskrivelse

CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long--term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success.

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Alle detaljer

Forlag John Wiley & Sons Inc
Forfatter Mike Faulkner
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 25-10-2002
Første udgivelsesår 2002
Fagredaktør Steve Hurst, Adrian Tripp
Originalsprog United States
Sideantal 224
Indbinding Hardback
Forlag John Wiley & Sons Inc
Sideoplysninger 224 pages
Mål 235 x 151 x 22
ISBN-13 / EAN-13 9780470848531