Customer Relationship Management: Perspectives from The Marketplace (Bog, Hardback, Engelsk) af Simon Knox
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Customer Relationship Management: Perspectives from The Marketplace

(Bog, Hardback, Engelsk)
Forfattere: Simon Knox, Adrian Payne, Lynette Ryals, Stan Maklan, Joe Peppard
Customer Relationship Management: Perspectives from The Marketplace
Forlag: Taylor & Francis Ltd

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Beskrivelse

Presents a strategic framework for successful CRM policy. This book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment. It concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Simon Knox, Adrian Payne, Lynette Ryals, Stan Maklan, Joe Peppard
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 29-10-2002
Første udgivelsesår 2002
Originalsprog United Kingdom
Sideantal 320
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 320 pages
Mål 167 x 242 x 29
ISBN-13 / EAN-13 9780750656771