Customer Relationship Management (Bog, Paperback / softback, Engelsk)
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Customer Relationship Management

(Bog, Paperback / softback, Engelsk)
Forfattere: Kristin Anderson, Carol Kerr
Customer Relationship Management
Forlag: McGraw-Hill Education - Europe

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Beskrivelse

As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are effective, and how to create and manage both short- and long-term relationships.

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Alle detaljer

Forlag McGraw-Hill Education - Europe
Forfattere Kristin Anderson, Carol Kerr
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave ed
Udgivelsesdato 16-10-2001
Første udgivelsesår 2001
Serie Briefcase Books Series
Originalsprog United States
Sideantal 176
Indbinding Paperback / softback
Forlag McGraw-Hill Education - Europe
Sideoplysninger 176 pages
Mål 228 x 151 x 14
ISBN-13 / EAN-13 9780071379540