Customer Value-centered Management: Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling
(Bog, Hardback, Engelsk)
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9783031904967
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Beskrivelse
Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.
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| Forlag | Springer International Publishing AG |
| Forfattere | Andreas Kramer, Thomas Burgartz, Christina Muzzu |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 17-07-2025 |
| Første udgivelsesår | 2025 |
| Serie | Future of Business and Finance |
| Illustrationer | 81 Illustrations, black and white |
| Originalsprog | Switzerland |
| Sideantal | 348 |
| Indbinding | Hardback |
| Forlag | Springer International Publishing AG |
| Sideoplysninger | 348 pages, 81 Illustrations, black and white |
| Mål | 235 x 155 |
| ISBN-13 / EAN-13 | 9783031904967 |