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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

(Bog, Hardback, Engelsk)
Forfatter: Mark Jeffery
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Forlag: John Wiley & Sons Inc

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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted.

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Alle detaljer

Forlag John Wiley & Sons Inc
Forfatter Mark Jeffery
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 19-02-2010
Første udgivelsesår 2010
Originalsprog United States
Sideantal 320
Indbinding Hardback
Forlag John Wiley & Sons Inc
Sideoplysninger 320 pages
Mål 238 x 165 x 27
ISBN-13 / EAN-13 9780470504543