Dealing with consumer uncertainty: Public Relations in the Food Sector (Bog, Paperback / softback, Engelsk) af Karin Bergmann
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Dealing with consumer uncertainty: Public Relations in the Food Sector

(Bog, Paperback / softback, Engelsk)
Forfatter: Karin Bergmann
Forlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

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Beskrivelse

My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how.

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Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Forfatter Karin Bergmann
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Softcover reprint of hardcover 1st ed. 2002
Udgivelsesdato 15-12-2010
Første udgivelsesår 2010
Serie Gesunde Ernahrung Healthy Nutrition
Illustrationer XX, 220 p.
Originalsprog Germany
Sideantal 220
Indbinding Paperback / softback
Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Sideoplysninger 220 pages, XX, 220 p.
Mål 235 x 155
ISBN-13 / EAN-13 9783642076381