Dealing with Socially Responsible Consumers: Studies in Marketing

(Bog, Hardback, Engelsk)

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Beskrivelse

This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.

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Forlag Springer Verlag, Singapore
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2022 ed.
Udgivelsesdato 02-01-2023
Første udgivelsesår 2023
Illustrationer 51 Illustrations, color; 9 Illustrations, black and white
Fagredaktør Jishnu Bhattacharyya
Originalsprog Singapore
Sideantal 564
Indbinding Hardback
Forlag Springer Verlag, Singapore
Sideoplysninger 564 pages, 51 Illustrations, color; 9 Illustrations, black and white
Mål 155 x 219 x 41
ISBN-13 / EAN-13 9789811944567