Dealing with Socially Responsible Consumers: Studies in Marketing (Bog, Paperback / softback, Engelsk)

Dealing with Socially Responsible Consumers: Studies in Marketing

(Bog, Paperback / softback, Engelsk)

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Beskrivelse

This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.

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Forlag Springer Verlag, Singapore
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2022 ed.
Udgivelsesdato 03-01-2024
Første udgivelsesår 2024
Illustrationer 51 Illustrations, color; 9 Illustrations, black and white; XLII, 564 p. 60 illus., 51 illus. in color.
Fagredaktør Jishnu Bhattacharyya
Originalsprog Singapore
Sideantal 564
Indbinding Paperback / softback
Forlag Springer Verlag, Singapore
Sideoplysninger 564 pages, 51 Illustrations, color; 9 Illustrations, black and white; XLII, 564 p. 60 illus., 51 ill
Mål 235 x 155
ISBN-13 / EAN-13 9789811951282