Debates in Marketing Orientation
(Bog, Paperback / softback, Engelsk)
Forlag:
Emerald Publishing Limited
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781787698369
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Beskrivelse
This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual's role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.
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Alle detaljer
| Forlag | Emerald Publishing Limited |
| Forfatter | Bilgehan (Istanbul Arel University Bozkurt |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 14-01-2019 |
| Første udgivelsesår | 2019 |
| Serie | Emerald Points |
| Originalsprog | United Kingdom |
| Sideantal | 240 |
| Indbinding | Paperback / softback |
| Forlag | Emerald Publishing Limited |
| Sideoplysninger | 240 pages |
| Mål | 129 x 197 x 28 |
| ISBN-13 / EAN-13 | 9781787698369 |