Deceptive Advertising: Behavioral Study of A Legal Concept
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Inc
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780805806496
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Beskrivelse
This text provides discussions regarding the intersection of law and behavioural science and its application to deceptive advertising. It offers a foundation on which to base behavioural research into how consumers are deceived by advertising claims and what cognitive processes are involved.
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| Forlag | Taylor & Francis Inc |
| Forfatter | Jef Richards |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 01-04-1990 |
| Første udgivelsesår | 1990 |
| Serie | Routledge Communication Series |
| Originalsprog | United States |
| Sideantal | 258 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Inc |
| Sideoplysninger | 258 pages |
| Mål | 229 x 152 |
| ISBN-13 / EAN-13 | 9780805806496 |