Decision-making for New Product Development in Small Businesses (Bog, Hardback, Engelsk)

Decision-making for New Product Development in Small Businesses

(Bog, Hardback, Engelsk)
Forfattere: Mary (University of Western Sydney Haropoulou, Clive (Higher Education Leadership Institute Smallman

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Beskrivelse

Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Mary (University of Western Sydney Haropoulou, Clive (Higher Education Leadership Institute Smallman
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 04-12-2018
Første udgivelsesår 2018
Serie Routledge Advances in Management and Business Studies
Illustrationer 38 Tables, black and white; 37 Line drawings, black and white; 37 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 168
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 168 pages, 38 Tables, black and white; 37 Line drawings, black and white; 37 Illustrations, black an
Mål 165 x 241 x 13
ISBN-13 / EAN-13 9781138855052