Decoding Customer Value at the Bottom of the Pyramid: An Urban India Marketing Perspective
(Bog, Paperback / softback, Engelsk)
Forlag:
Business Expert Press
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781948976114
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Beskrivelse
A must read for business executives across the globe with an interest in the low income customers in India. Companies must understand what constitutes value for this segment, how it is different from other segments and how firms can offer value through their market offerings; accordingly what could be the successful business models.
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Alle detaljer
| Forlag | Business Expert Press |
| Forfatter | Ritu Srivastava |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 30-11-2019 |
| Første udgivelsesår | 2019 |
| Originalsprog | United States |
| Sideantal | 178 |
| Indbinding | Paperback / softback |
| Forlag | Business Expert Press |
| Sideoplysninger | 178 pages |
| Mål | 228 x 152 x 9 |
| ISBN-13 / EAN-13 | 9781948976114 |