Designing Luxury Brands: The Art and Science of Creating Game-Changers
(Bog, Hardback, Engelsk)
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9783031540929
- Se flere detaljer ▼
Bemærk: Kan leveres før jul.
Beskrivelse
This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
Læsernes anmeldelser (0)
Alle detaljer
| Forlag | Springer International Publishing AG |
| Forfatter | Diana Derval |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | Second Edition 2024 |
| Udgivelsesdato | 28-06-2024 |
| Første udgivelsesår | 2024 |
| Serie | Management for Professionals |
| Illustrationer | 93 Illustrations, color; 2 Illustrations, black and white; XXIX, 234 p. 95 illus., 93 illus. in color. |
| Originalsprog | Switzerland |
| Sideantal | 234 |
| Indbinding | Hardback |
| Forlag | Springer International Publishing AG |
| Sideoplysninger | 234 pages, 93 Illustrations, color; 2 Illustrations, black and white; XXIX, 234 p. 95 illus., 93 ill |
| Mål | 242 x 161 x 21 |
| ISBN-13 / EAN-13 | 9783031540929 |