Destination Brands: Managing Place Reputation (Bog, Paperback / softback, Engelsk)
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Destination Brands: Managing Place Reputation

(Bog, Paperback / softback, Engelsk)
Forfattere: Nigel (Cardiff Metropolitan University Morgan, Annette (Cardiff Metropolitan University Pritchard, Roger Pride
Destination Brands: Managing Place Reputation
Forlag: Taylor & Francis Ltd

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Beskrivelse

Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Nigel (Cardiff Metropolitan University Morgan, Annette (Cardiff Metropolitan University Pritchard, Roger Pride
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 3 ed
Udgivelsesdato 09-03-2011
Første udgivelsesår 2011
Originalsprog United Kingdom
Sideantal 392
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 392 pages
Mål 235 x 190 x 21
ISBN-13 / EAN-13 9780080969305