Destination Marketing Organisations

(Bog, Hardback, Engelsk)
Forfatter: STEVEN PIKE

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Beskrivelse

Synthesises academic literature of practical value to Destination Marketing Organisations (DMOs). This book features key learning outcomes to enhance understanding of the fundamental issues relating to: the rationale for the establishment of DMOs; and the structure, roles, goals and functions of DMOs.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter STEVEN PIKE
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 13-11-2004
Første udgivelsesår 2004
Serie Routledge Advances in Tourism
Originalsprog United Kingdom
Sideantal 252
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 252 pages
Mål 241 x 166 x 11
ISBN-13 / EAN-13 9780080443065