Developing and Managing a Successful Payment Cards Business (Bog, Hardback, Engelsk)
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Developing and Managing a Successful Payment Cards Business

(Bog, Hardback, Engelsk)
Forfattere: Jeff Slawsky, Samee Zafar
Developing and Managing a Successful Payment Cards Business
Forlag: Taylor & Francis Ltd

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Beskrivelse

Developing and Managing a Successful Payment Cards Business offers information, analysis, observations, perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy, product development, customer acquisition and retention strategies, and product marketing techniques.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Jeff Slawsky, Samee Zafar
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 28-10-2005
Første udgivelsesår 2005
Originalsprog United Kingdom
Sideantal 214
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 214 pages
Mål 250 x 173 x 19
ISBN-13 / EAN-13 9780566086489