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Differentiate or Die: Survival in Our Era of Killer Competition

(Bog, Hardback, Engelsk)
Forfattere: Jack Trout, Steve Rivkin
Differentiate or Die: Survival in Our Era of Killer Competition
Forlag: John Wiley & Sons Inc

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Announcing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time.

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Alle detaljer

Forlag John Wiley & Sons Inc
Forfattere Jack Trout, Steve Rivkin
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 07-03-2008
Første udgivelsesår 2008
Illustrationer Charts: 3 B&W, 0 Color; Graphs: 1 B&W, 0 Color
Originalsprog United States
Sideantal 272
Indbinding Hardback
Forlag John Wiley & Sons Inc
Sideoplysninger 272 pages, Charts: 3 B&W, 0 Color; Graphs: 1 B&W, 0 Color
Mål 235 x 165 x 24
ISBN-13 / EAN-13 9780470223390