Digital Advertising: Theory and Research
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781138654457
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Beskrivelse
This book offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues.
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| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 3 ed |
| Udgivelsesdato | 27-02-2017 |
| Første udgivelsesår | 2017 |
| Illustrationer | 17 Tables, black and white; 10 Line drawings, black and white; 20 Illustrations, black and white |
| Fagredaktør | Shelly (University of Missouri Rodgers, Esther (Michigan State University Thorson |
| Originalsprog | United Kingdom |
| Sideantal | 466 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 466 pages, 17 Tables, black and white; 10 Line drawings, black and white; 20 Illustrations, black an |
| Mål | 232 x 157 x 26 |
| ISBN-13 / EAN-13 | 9781138654457 |