Digital and Social Media Marketing: Emerging Applications and Theoretical Development
(Bog, Paperback / softback, Engelsk)
Forlag:
Springer Nature Switzerland AG
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9783030243760
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Beskrivelse
This book examines issues and implications of digital and social media marketing for emerging markets. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing.
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| Forlag | Springer Nature Switzerland AG |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 2020 ed. |
| Udgivelsesdato | 20-11-2020 |
| Første udgivelsesår | 2020 |
| Serie | Advances in Theory and Practice of Emerging Markets |
| Illustrationer | 36 Illustrations, color; 7 Illustrations, black and white |
| Fagredaktør | Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi |
| Originalsprog | Switzerland |
| Sideantal | 339 |
| Indbinding | Paperback / softback |
| Forlag | Springer Nature Switzerland AG |
| Sideoplysninger | 339 pages, 36 Illustrations, color; 7 Illustrations, black and white |
| Mål | 154 x 233 x 27 |
| ISBN-13 / EAN-13 | 9783030243760 |