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Digital Brand Management: Understanding Consumers and Communication in the Digital Age

(Bog, Hardback, Engelsk)
Forfattere: Magdalena Grebosz-Krawczyk, Dagna Siuda
Forlag: Taylor & Francis Ltd

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Beskrivelse

In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Magdalena Grebosz-Krawczyk, Dagna Siuda
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 11-09-2025
Første udgivelsesår 2025
Serie Routledge Studies in Marketing
Illustrationer 36 Tables, black and white; 11 Line drawings, black and white; 11 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 204
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 204 pages, 36 Tables, black and white; 11 Line drawings, black and white; 11 Illustrations, black an
Mål 234 x 156
ISBN-13 / EAN-13 9781041087182