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  6. Digital Business in Africa: Social Media and Related Technologies

Digital Business in Africa: Social Media and Related Technologies

(Bog, Paperback / softback, Engelsk)
Digital Business in Africa: Social Media and Related Technologies
Forlag: Springer Nature Switzerland AG

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This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2022 ed.
Udgivelsesdato 01-07-2023
Første udgivelsesår 2023
Serie Palgrave Studies of Marketing in Emerging Economies
Illustrationer 17 Illustrations, black and white
Fagredaktør Ogechi Adeola, Jude N. Edeh, Robert E. Hinson
Originalsprog Switzerland
Sideantal 318
Indbinding Paperback / softback
Forlag Springer Nature Switzerland AG
Sideoplysninger 318 pages, 17 Illustrations, black and white
Mål 210 x 148
ISBN-13 / EAN-13 9783030935016