Digital Marketing
(Bog, Paperback / softback, Engelsk)
Forlag:
Pearson Education Limited
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781292738086
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Beskrivelse
Explore how to create effective digital marketing strategies with this comprehensive textbook. Digital Marketing by Chaffey and Ellis-Chadwick combines theory and practice, covering data, analytics, personalized marketing, privacy, and security. Equips students with academic models and practical skills for the digital marketing world, including the use of generative AI tools.
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Alle detaljer
| Forlag | Pearson Education Limited |
| Forfattere | Dave Chaffey, Fiona Ellis-Chadwick, Majd Abed-Rabbo |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 9 ed |
| Udgivelsesdato | 14-05-2025 |
| Første udgivelsesår | 2025 |
| Originalsprog | United Kingdom |
| Sideantal | 576 |
| Indbinding | Paperback / softback |
| Forlag | Pearson Education Limited |
| Sideoplysninger | 576 pages |
| Mål | 264 x 195 x 23 |
| ISBN-13 / EAN-13 | 9781292738086 |