Digital Public Relations and Marketing Communication Trends in Africa
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032689630
- Se flere detaljer ▼
Bemærk: Kan ikke garanteres før jul. Se dato på varen.
Forventes på lager: 26-12-2025
Beskrivelse
The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. The book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 26-12-2025 |
| Første udgivelsesår | 2025 |
| Serie | Routledge New Directions in PR & Communication Research |
| Illustrationer | 19 Tables, black and white; 10 Line drawings, black and white; 6 Halftones, black and white; 16 Illustrations, black and white |
| Fagredaktør | Anne W. Njathi, Brandi Watkins |
| Originalsprog | United Kingdom |
| Sideantal | 214 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 214 pages, 19 Tables, black and white; 10 Line drawings, black and white; 6 Halftones, black and whi |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9781032689630 |