Digital Wine: How QR Codes Facilitate New Markets for Small Wine Industries
(Bog, Paperback / softback, Engelsk)
Forlag:
Springer Verlag, Singapore
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9789812870582
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Beskrivelse
This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It then goes on to examine how to integrate QR codes with wine media, including marketing the bottle and using QR codes to build new wine regions.
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Alle detaljer
| Forlag | Springer Verlag, Singapore |
| Forfattere | Tara Brabazon, Mick Winter, Bryn Gandy |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 27-05-2014 |
| Første udgivelsesår | 2014 |
| Serie | SpringerBriefs in Business |
| Illustrationer | 36 Illustrations, black and white |
| Originalsprog | Singapore |
| Sideantal | 135 |
| Indbinding | Paperback / softback |
| Forlag | Springer Verlag, Singapore |
| Sideoplysninger | 135 pages, 36 Illustrations, black and white |
| Mål | 240 x 152 x 9 |
| ISBN-13 / EAN-13 | 9789812870582 |