Does Marketing Need Reform?: Fresh Perspectives on the Future (Bog, Paperback / softback, Engelsk) af Jagdish N. Sheth
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Does Marketing Need Reform?: Fresh Perspectives on the Future

(Bog, Paperback / softback, Engelsk)
Forfattere: Jagdish N Sheth, Rajendra S Sisodia
Does Marketing Need Reform?: Fresh Perspectives on the Future
Forlag: Taylor & Francis Ltd

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Beskrivelse

Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Jagdish N Sheth, Rajendra S Sisodia
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 01-01-2006
Første udgivelsesår 2006
Illustrationer tables, figures, references, name & subject indexes
Originalsprog United Kingdom
Sideantal 360
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 360 pages
Mål 180 x 252 x 20
ISBN-13 / EAN-13 9780765616999