Drucker on Marketing: Lessons from the World's Most Influential Business Thinker (Bog, Hardback, Engelsk) af William Cohen

Drucker on Marketing: Lessons from the World's Most Influential Business Thinker

(Bog, Hardback, Engelsk)
Forfatter: William Cohen

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Beskrivelse

Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells difference between success and failure. In this book, Drucker on Marketing reflects Bill Cohen's ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing].

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Alle detaljer

Forlag McGraw-Hill Education - Europe
Forfatter William Cohen
Type Bog
Format Hardback
Sprog Engelsk
Udgave ed
Udgivelsesdato 16-11-2012
Første udgivelsesår 2012
Illustrationer 5 Illustrations
Originalsprog United States
Sideantal 288
Indbinding Hardback
Forlag McGraw-Hill Education - Europe
Sideoplysninger 288 pages, 5 Illustrations
Mål 232 x 159 x 25
ISBN-13 / EAN-13 9780071778626