Eco-Innovations in Emerging Markets: Analyzing Consumer Behaviour and Adaptability (Bog, Hardback, Engelsk)

Eco-Innovations in Emerging Markets: Analyzing Consumer Behaviour and Adaptability

(Bog, Hardback, Engelsk)
Forfatter: Pavel Reyes-Mercado



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Beskrivelse

Drawing on theories such astheory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitivemodel to analyse consumer behaviour in this area.

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Alle detaljer

Forlag Palgrave Macmillan
Forfatter Pavel Reyes-Mercado
Type Bog
Format Hardback
Sprog Engelsk
Udgave 1st ed. 2016
Udgivelsesdato 15-06-2016
Første udgivelsesår 2016
Illustrationer 1 Illustrations, color; 17 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 131
Indbinding Hardback
Forlag Palgrave Macmillan
Sideoplysninger 131 pages, 1 Illustrations, color; 17 Illustrations, black and white
Mål 210 x 148
ISBN-13 / EAN-13 9781137587411