An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a... Læs mere
An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a... Læs mere
Drawing on theories such astheory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitivemodel to analyse consumer behaviour in this area.