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Forventes på lager: 25-12-2015
A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts.
| Forlag | John Wiley & Sons Inc |
| Forfatter | Antonios Chorianopoulos |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 25-12-2015 |
| Første udgivelsesår | 2015 |
| Originalsprog | United States |
| Sideantal | 400 |
| Indbinding | Hardback |
| Forlag | John Wiley & Sons Inc |
| Sideoplysninger | 400 pages |
| Mål | 177 x 251 x 23 |
| ISBN-13 / EAN-13 | 9781119011552 |