Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media (Bog, Hardback, Engelsk)
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Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media

(Bog, Hardback, Engelsk)
Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book explores the current state of knowledge on how electronic word-of-mouth (eWOM) can help or hurt brands. A series of articles explores how marketers can use eWOM to help build brands as well as how negative eWOM can be harmful to brands. This book was originally published as a special issue of the International Journal of Advertising.

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Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 16-10-2018
Første udgivelsesår 2018
Fagredaktør Shu-Chuan Chu, Juran Kim, Charles R. Taylor
Originalsprog United Kingdom
Sideantal 168
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 168 pages
Mål 182 x 254 x 16
ISBN-13 / EAN-13 9781138360907