Employer Branding for Competitive Advantage: Models and Implementation Strategies
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780367651008
- Se flere detaljer ▼
Bemærk: Kan ikke leveres før jul.
Beskrivelse
This book shows how to build and maintain a distinctive and credible employer brand, and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 04-10-2024 |
| Første udgivelsesår | 2024 |
| Serie | Information Technology, Management and Operations Research Practices |
| Illustrationer | 37 Tables, black and white; 24 Line drawings, black and white; 24 Illustrations, black and white |
| Fagredaktør | Geeta (Swami Rama Himalayan University Rana, Shivani (KIET Group of Institutions Agarwal, Ravindra (Swami Rama Himalayan University Sharma |
| Originalsprog | United Kingdom |
| Sideantal | 204 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 204 pages, 37 Tables, black and white; 24 Line drawings, black and white; 24 Illustrations, black an |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9780367651008 |