Endorsements in Advertising: A Social History
(Bog, Paperback / softback, Engelsk)
Forlag:
McFarland & Co Inc
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780786420438
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Beskrivelse
The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry.
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| Forlag | McFarland & Co Inc |
| Forfatter | Kerry Segrave |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 05-04-2005 |
| Første udgivelsesår | 2005 |
| Illustrationer | photos, appendices, notes, bibliography, index |
| Originalsprog | United States |
| Sideantal | 239 |
| Indbinding | Paperback / softback |
| Forlag | McFarland & Co Inc |
| Sideoplysninger | 239 pages, photos, appendices, notes, bibliography, index |
| Mål | 229 x 152 x 12 |
| ISBN-13 / EAN-13 | 9780786420438 |