Entering the Chinese E-Merging Market: Digital China and Its Social Media Landscape (Bog, Paperback / softback, Engelsk)
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Entering the Chinese E-Merging Market: Digital China and Its Social Media Landscape

(Bog, Paperback / softback, Engelsk)
Forfatter: Danai Krokou
Entering the Chinese E-Merging Market: Digital China and Its Social Media Landscape
Forlag: Business Expert Press

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Beskrivelse

The role of e-commerce is tremendously important in the context of the Chinese government's stated goal of relying less on exports to the West and focusing more on domestic consumption as a driver for economic growth. This book assists Western entrepreneurs, SMEs, investors and students to understand and enter the Chinese e-merging market.

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Alle detaljer

Forlag Business Expert Press
Forfatter Danai Krokou
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Second Edition
Udgivelsesdato 30-04-2021
Første udgivelsesår 2021
Originalsprog United States
Sideantal 150
Indbinding Paperback / softback
Forlag Business Expert Press
Sideoplysninger 150 pages
Mål 228 x 152 x 12
ISBN-13 / EAN-13 9781637420522