Entrepreneurial Marketing: Sustaining Growth in All Organisations (Bog, Paperback / softback, Engelsk)
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Entrepreneurial Marketing: Sustaining Growth in All Organisations

(Bog, Paperback / softback, Engelsk)
Forfatter: Ian (University of Auckland Chaston
Entrepreneurial Marketing: Sustaining Growth in All Organisations
Forlag: Bloomsbury Publishing PLC

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Beskrivelse

Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this book applies entrepreneurial marketing to all sizes of organisation, from large firms to SMEs. The 1st edition was one of the first books to tackle entrepreneurial marketing; now, the new edition will take a fresh look at the subject.

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Alle detaljer

Forlag Bloomsbury Publishing PLC
Forfatter Ian (University of Auckland Chaston
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 03-11-2015
Første udgivelsesår 2015
Illustrationer 400 p.
Originalsprog United Kingdom
Sideantal 400
Indbinding Paperback / softback
Forlag Bloomsbury Publishing PLC
Sideoplysninger 400 pages
Mål 234 x 163 x 22
ISBN-13 / EAN-13 9781137500908