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Essentials of Marketing Research

(Bog, Paperback / softback, Engelsk)
Forfattere: Naresh Malhotra, David Birks, Peter Wills
Essentials of Marketing Research
Forlag: Pearson Education Limited

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Beskrivelse

Essentials of Marketing Research offers a balance of contemporary theory, European case material and software to help students to understand and apply the principles of designing and conducting high quality quantitative and qualitative marketing research and to give them the study skills to confidently design all stages of the marketing research process.

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Alle detaljer

Forlag Pearson Education Limited
Forfattere Naresh Malhotra, David Birks, Peter Wills
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 11-04-2013
Første udgivelsesår 2013
Originalsprog United Kingdom
Sideantal 496
Indbinding Paperback / softback
Forlag Pearson Education Limited
Sideoplysninger 496 pages
Mål 264 x 195 x 18
ISBN-13 / EAN-13 9780273724339